Company Logo
Wednesday afternoonSpring
4
0

What this place feels like

Iconic
Hidden gem
Nature
Urban
Classic
Trendy
Relaxing
Adventurous

Expect somewhere urban, relaxing and iconic.

Plaza · Florence

Santa Maria Novella

Filmed by
Star
Star
Plan your stay
Your base in Florence
Nearby hotels
Member deals available · 837 properties
Tours & experiences
Go beyond the video
Tours in Florence
Experiences from our partners on Viator
ViatorBook with Viator

Experience the timeless charm of Santa Maria Novella in Florence, where striking Gothic and Renaissance architecture stands resilient beneath a soft, overcast sky. The gentle rain and cool breeze evoke a reflective mood, intensifying the sensory allure of this iconic piazza. Stroll among locals and travelers sharing warm moments despite the drizzle, as hidden details in stone and arches tell stories of centuries past. Embrace Florence’s cultural soul in a uniquely intimate, moody setting — a perfect escape for those craving authentic, historical discovery infused with emotional depth.

Travel tip

March to May or September to October for mild weather with occasional rain enhancing the atmosphere

Best time to visit Florence
J
F
M
A
M
J
J
A
S
O
N
D
Now (Sep)PeakOther

Most videos filmed Jul–Aug during summer. September is quiet - more local atmosphere, fewer tourists.

Location
Video location map

What this place feels like

Iconic
Hidden gem
Nature
Urban
Classic
Trendy
Relaxing
Adventurous

Expect somewhere urban, relaxing and iconic.

Frequently asked questions

March to May or September to October for mild weather with occasional rain enhancing the atmosphere

1–2 hours

Waterproof jacket or umbrella, Comfortable walking shoes, Camera or phone for capturing architecture, and Layered clothing for cool, damp weather

Culture Seekers, History Lovers, Photographers, Couples, and Solo Travelers

The nearest airport is Florence Peretola Airport (FLR), approximately 15 minutes by taxi or local bus to the city center.

Stay at charming boutique hotels or historic guesthouses just a short walk from Santa Maria Novella, offering quintessential Florentine hospitality.Book a stay →

Explore nearby landmarks like the Uffizi Gallery, Ponte Vecchio, and a stroll through the Boboli Gardens for a perfect Florentine cultural day.

Free entry

Share this video

Know someone who’d love this?

One of 1k clips our travelers have filmed in Florence

License this video

Work in travel or social media?

Use this clip in your own content and campaigns — powered by NaviSavi for Business.

License this video
Advertisement