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What this place feels like

Classic
Trendy
Photogenic
Functional
Quiet
Lively
Intimate
Social

Expect somewhere trendy, no-frills and lively.

Shopping · Amsterdam

Tony's Chocolonely Superstore

Filmed by
marggiepascua
marggiepascua
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Dive into a vibrant and joyful chocolate haven at Tony's Chocolonely Superstore in Amsterdam. Watch as delighted visitors engage interactively with the colorful walls stacked with chocolate bars, each pulsing with the promise of sweet discovery and ethical indulgence. Surrounded by exposed brick and industrial chic ductwork, the atmosphere buzzes with warmth and curiosity—perfect for chocolate lovers, ethical consumers, and adventurous taste explorers. Experience the playful energy as people pull levers to pick bars, embracing indulgence with a conscience and making memories in this uniquely Instagrammable spot. Let the rich colors, lively crowd, and urban vibe inspire your next sweet escape to Amsterdam!

Travel tip

October to March when Amsterdam is cooler and indoor experiences are perfect

Best time to visit Amsterdam
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Now (Sep)PeakOther

Most videos filmed Apr–Jul during summer. September is quiet - more local atmosphere, fewer tourists.

Location
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What this place feels like

Classic
Trendy
Photogenic
Functional
Quiet
Lively
Intimate
Social

Expect somewhere trendy, no-frills and lively.

Frequently asked questions

October to March when Amsterdam is cooler and indoor experiences are perfect

30-45 minutes

Comfortable shoes, Camera or smartphone for photos, Light jacket for winter months, and Reusable bag for purchases

Chocolate Lovers, Ethical Consumers, Couples, Groups Of Friends, and Instagrammers

Amsterdam Airport Schiphol (AMS) is the closest major airport, just 20 minutes by train or taxi to the city center.

Options nearby include charming canalside hotels, boutique inns in the Jordaan district, and cozy guesthouses throughout central Amsterdam.Book a stay →

Enhance your visit with a canal cruise, bike tour of the city, or a stop at the Anne Frank House and Rijksmuseum nearby.

$1-$25

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