What this place feels like
Expect somewhere urban, trendy and no-frills.
Doughnut Time
Book Viator ToursDive into a rainbow of flavor and fun at Doughnut Time on Wardour Street, London, where towering displays of artisan donuts promise a joyful escape for every sweet tooth. From vibrant pink frosts with sprinkles to indulgent chocolate-drizzled creations named with playful twists, this charming bakery window invites visitors to savor a moment of delightful decadence amidst the bustling city. Feel the excitement build as you imagine biting into these fluffy, handcrafted treats — a colorful celebration perfect for dessert lovers and urban explorers alike.
Mid-morning to early afternoon for fresh donut batches and moderate crowds
Most videos filmed Aug–Sep during autumn. September is busy - one of the most popular times to visit.
What this place feels like
Expect somewhere urban, trendy and no-frills.
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Frequently asked questions
Mid-morning to early afternoon for fresh donut batches and moderate crowds
15–30 minutes
Camera or phone for photos, Cash or card for purchases, and Comfortable walking shoes
Foodies, Sweet Tooths, Couples, Solo Travelers, and Local Explorers
The nearest major airport is London Heathrow Airport (LHR), approximately 45 minutes by car or public transit to central London.
Nearby options include boutique hotels in Soho, budget hostels, and luxury stays around Covent Garden and Mayfair.Book a stay →
Explore the vibrant Soho nightlife, visit nearby shops on Oxford Street, or enjoy a West End theatre show after your donut treat.
$25-$50
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One of 4.5k clips our travelers have filmed in London