What this place feels like
Very trendy with very indulgent, very functional, somewhat urban character.
Farmacia de Santa María Novella
Immerse yourself in the enchanting aura of Farmacia di Santa Maria Novella, a historic apothecary nestled in the heart of Florence, Italy. This centuries-old sanctuary blends Renaissance charm with fragrant herbal elixirs, artisanal perfumes, and beautifully preserved interiors that whisper stories of tradition and luxury. Wander beneath vaulted ceilings adorned with delicate frescoes and marvel at the intricate craftsmanship on every corner. A visit here is not just shopping—it's a soulful journey into the essence of Tuscan heritage, indulging your senses in timeless elegance and the magic of ancient botanical wonders. Rediscover Florence through this hidden gem where history, culture, and sensory delight converge.
Spring and autumn for comfortable strolls in Florence and tranquil shopping experience
Book Viator ToursMost videos filmed Jul–Aug during summer. August is busy - one of the most popular times to visit.
Frequently asked questions
Spring and autumn for comfortable strolls in Florence and tranquil shopping experience
1–2 hours
Camera for architectural photography, Cash and cards accepted, Comfortable walking shoes, Light scarf or hat for outdoor arrival, and Notebook for fragrance notes
Couples, Culture Seekers, History Enthusiasts, Luxury Shoppers, and Solo Travelers
The nearest airport is Florence Airport, Peretola (FLR), located approximately 15 minutes by taxi from the city center.
Stay close at boutique hotels in the historic center, charming guesthouses along Via della Scala, or luxury accommodations near Piazza della Signoria.
Enhance your visit with guided tours of Florence's Renaissance art, strolls along the Arno River, or dining at authentic Tuscan trattorias nearby.
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One of 1k clips our travelers have filmed in Florence