What this place feels like
Expect somewhere urban, trendy and lively.
Sanrio Lovers Club
Book Viator ToursDive into a whimsical wonderland at Sanrio Lovers Club, nestled in the heart of Haeundae-gu, Busan. This pastel-toned paradise celebrates iconic Sanrio characters with shelves upon shelves of charming merchandise—from plush slippers to collectible stationery. Bathed in soft daylight filtering through large windows, the shop radiates joyful nostalgia and playful energy, inviting fans and curious travelers alike to indulge in a cute escape. Let your inner child roam free as you explore every colorful corner, savoring the sweet serenity of Korea’s happiest shop. This is more than shopping; it's a heart-melting journey into kawaii culture, waiting just for you.
Any time during store hours, especially daytime for best natural light and photo ops
Most videos filmed Jun during summer. September is quiet - more local atmosphere, fewer tourists.
What this place feels like
Expect somewhere urban, trendy and lively.
Frequently asked questions
Any time during store hours, especially daytime for best natural light and photo ops
30–45 minutes
Comfortable walking shoes, Small backpack or tote for your shopping haul, and Smartphone or camera for capturing colorful merchandise
Collectors, Couples, Families, Friends Groups, Pop Culture Fans, and Solo Travelers
The nearest airport is Gimhae International Airport (PUS), approximately 30 minutes by car from Haeundae-gu in Busan.
Find charming guesthouses and international hotels within Haeundae-gu, offering easy access to the Sanrio Lovers Club and Busan’s famous beaches.
Combine your visit with a stroll along Haeundae Beach, a trip to Dongbaek Island, or exploring the nearby Busan Aquarium for family-friendly fun.
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One of 70 clips our travelers have filmed in Busan
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