What this place feels like
Expect somewhere urban, polished and trendy.
Selfridges Birmingham
Book Viator ToursStep inside Selfridges Birmingham for a vibrant shopping adventure brimming with colorful LEGO masterpieces, buzzing aisles, and a dynamic retail atmosphere. Feel the childlike wonder at the life-sized LEGO sculptures, including iconic pop culture characters, surrounded by shelves packed with the latest kits and toys. The bright, modern interior hums with energy as shoppers explore this retail haven, blending creativity, playfulness, and style in the heart of England’s second city. Experience the joyful buzz, vibrant colors, and family-friendly fun for an unforgettable day out. Whether a LEGO enthusiast or casual visitor, this destination invites you to ignite your imagination and embrace the playful spirit of discovery.
Weekdays during store hours for quieter experience; weekends for full social vibe
Most videos filmed Dec during winter. September is busy - one of the most popular times to visit.
What this place feels like
Expect somewhere urban, polished and trendy.
Frequently asked questions
Weekdays during store hours for quieter experience; weekends for full social vibe
1–2 hours
Comfortable walking shoes, Credit/debit card, Light backpack, and Smartphone for photos
Casual Shoppers, Families, LEGO Fans, Toy Collectors, and Urban Explorers
The nearest airport is Birmingham Airport (BHX), just 15 minutes by taxi from the city center.
Find comfortable hotels and boutique stays in central Birmingham within walking distance of Selfridges.
Explore the Birmingham Museum & Art Gallery, Cadbury World, or stroll the vibrant Bullring shopping district nearby.
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One of 202 clips our travelers have filmed in Birmingham