What this place feels like
Strongly trendy with very branded, very indulgent, very urban character.
Step into the vibrant world of WOW Concept on Madrid's iconic Gran Vía, where cutting-edge design meets the hottest summer sales! This immersive retail experience dazzles with bold, futuristic installations like the electric pink statue wearing a virtual reality headset, setting a playful and innovative tone throughout the stylish store. Bright, ambient lighting and sleek marble floors create an inviting atmosphere for fashion lovers and trendsetters alike. Feel the buzz of summer shopping in the heart of the city, with exclusive sneakers, apparel, and lifestyle items on display. Unleash your inner fashion icon and dive into Madrid’s creative pulse—this is more than shopping, it's a lifestyle adventure bursting with color, energy, and modern flair.
Shop the summer sales in July and August for best deals in Madrid.
Book Viator ToursMost videos filmed Dec during winter. August is quiet - more local atmosphere, fewer tourists.
Frequently asked questions
Shop the summer sales in July and August for best deals in Madrid.
30–45 minutes
Comfortable shoes for walking, Camera or smartphone for capturing design, Light tote bag for purchases, and Weather-appropriate outfit for summer in Madrid
Fashion Enthusiasts, Urban Explorers, Trendsetters, Young Travelers, and Digital Natives
The nearest airport is Adolfo Suárez Madrid–Barajas Airport, approximately 20 minutes by taxi from Gran Vía.
Find stylish hotels and boutique accommodations steps away from Gran Vía, from luxurious five-star stays to cozy urban inns.Book a stay →
Explore Gran Vía’s theaters, rooftop bars, and historic cafés, or take a walking tour through Madrid’s vibrant city center.
Free entry
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One of 3.4k clips our travelers have filmed in Madrid