What this place feels like
Very social with somewhat functional, somewhat lively, somewhat relaxing character.
Immerse yourself in the vibrant heart of Jūrmala, Latvia, as you wander down Jomas iela under brilliant blue skies. This charming boulevard pulses with the energy of locals and visitors enjoying sunny summer days, lined with ice cream stands, quaint cafés, verdant trees, and classic Baltic architecture. The gentle breeze, warm sunlight, and cheerful soundtrack of footsteps and conversation create an inviting atmosphere perfect for leisurely exploration. Whether savoring Schöller ice cream, spotting playful pups, or soaking in the blend of nature and urban life, Jomas iela offers an uplifting and rejuvenating escape along the Baltic coast. Embrace this sunlit adventure and let your soul feel the freedom of open-air discovery!
Late spring through early autumn for warm, sunny weather and vibrant street life
Find tours on ViatorMost videos filmed Aug during summer. August is busy - one of the most popular times to visit.
Frequently asked questions
Late spring through early autumn for warm, sunny weather and vibrant street life
1–2 hours
Comfortable walking shoes, Sunglasses and sunhat, Camera or smartphone, Light backpack, and Water bottle
Families, Couples, Solo Travelers, Foodies, and Casual Tourists
The nearest airport is Riga International Airport (RIX), approximately 30 minutes’ drive from Jūrmala by car or shuttle.
Choose from cozy beachfront hotels, charming guesthouses, or modern spa resorts in Jūrmala’s city center and along the coast.Book a stay →
Enhance your trip with a visit to Jūrmala's famed white sandy beaches, the Jurmala Open Air Museum, or wellness treatments at local spas.
Free entry
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One of 127 clips our travelers have filmed in Jūrmala