What this place feels like
Very enriching with very social, somewhat functional, somewhat lively character.
Experience the calming charm of Jomas Iela, the vibrant heart of Jūrmala that beckons travelers with its blend of tranquil greenery and relaxed seaside energy. Under a radiant blue sky, locals and visitors meander this iconic pedestrian street lined with boutique shops, cozy cafes, and lush pine trees casting playful shadows. The gentle summer breeze and fragrant floral planters invite you to unwind, capture picture-perfect moments, and soak in the peaceful yet lively aura of Latvia's beloved coastal town. Whether enjoying a leisurely walk, shopping in local stores, or simply admiring the serene surroundings, Jomas Iela offers an emotionally uplifting retreat away from the rush of city life. Dive into this picturesque escape and awaken your senses by exploring Jūrmala’s sunny promenades — your next unforgettable journey starts here.
Late spring to early autumn (May to September) for the warmest, sunniest days perfect for outdoor exploring
Find tours on ViatorMost videos filmed Aug during summer. August is busy - one of the most popular times to visit.
Frequently asked questions
Late spring to early autumn (May to September) for the warmest, sunniest days perfect for outdoor exploring
1–2 hours
Comfortable walking shoes, Sunscreen and sunglasses, Camera or smartphone for photos, Light jacket or scarf for cooler breeze, and Reusable water bottle
Solo Travelers, Couples, Families, Nature Lovers, and Photography Enthusiasts
The nearest airport is Riga International Airport (RIX), approximately a 30-minute drive from Jūrmala’s center.
Choose from quaint guesthouses, modern seaside hotels, or charming boutique inns located along Jūrmala’s coastline and near Jomas Iela.Book a stay →
Combine your visit with a day at Jūrmala’s sandy beach, cycling along the Baltic coast, or exploring the Dzintari Forest Park nearby.
Free entry
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One of 127 clips our travelers have filmed in Jūrmala