What this place feels like
Very functional with very lively, very social, somewhat local character.
La Calle de las Sombrillas
Immerse yourself in the enchanting vibrancy of La Calle de las Sombrillas in San Juan La Laguna. This lively street market bursts with vivid colors, from the bright, whimsical umbrellas hanging overhead to the bold painted stripes on cobblestone paths. Wander through rows of local artisans selling traditional crafts, textiles, and handmade souvenirs as the warm Guatemalan sunlight bathes the scene. Feel the spirit of community and culture in every step along this photogenic and enchanting market street — a must-visit for travelers yearning for authentic experiences, cultural connection, and Instagram-worthy moments. Let the colorful umbrellas inspire your next adventure and awaken your senses to the magic of Guatemala’s highlands.
Morning and late afternoon during dry season from November to April for pleasant weather and vibrant atmosphere
Book with ViatorMost videos filmed Mar–Apr during spring. August is quiet - more local atmosphere, fewer tourists.
Frequently asked questions
Morning and late afternoon during dry season from November to April for pleasant weather and vibrant atmosphere
1–2 hours
Comfortable walking shoes, Camera or smartphone for photography, Sunhat and sunglasses, Reusable water bottle, and Cash for purchases
Culture Seekers, Photographers, Couples, Solo Travelers, and Families
The nearest airport is La Aurora International Airport (GUA), approximately 3.5 hours by car from San Juan La Laguna.
Find charming lakeside lodges, guesthouses, and boutique hotels around Lake Atitlán and the town of San Juan La Laguna.Book a stay →
Explore nearby scenic hikes around Lake Atitlán, visit local weaving cooperatives, and enjoy boat tours to surrounding villages.
Free entry
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One of 22 clips our travelers have filmed in San Juan La Laguna