What this place feels like
Strongly trendy with very functional, very lively, very branded character.
Shinsegae Dept. Store
Discover the mesmerizing spectacle of a giant animated dragon display on the façade of Shinsegae Department Store in Busan. As dusk settles, this fiery dragon appears to surge through waves in a stunning cinematic animation that lights up the urban landscape. Experience the fusion of traditional Korean symbolism with modern technology in the heart of Busan’s vibrant downtown, awakening your sense of wonder and inspiring you to explore this lively, cultural hotspot. Perfect for lovers of grand artistic displays and city adventures, this visual delight invites you to witness Busan’s unique blend of history and innovation.
Late afternoon to early evening for full display impact and lighting effects
Book Viator ToursMost videos filmed Jun during summer. August is busy - one of the most popular times to visit.
Frequently asked questions
Late afternoon to early evening for full display impact and lighting effects
30 minutes
Camera or smartphone for photos, Comfortable walking shoes, and Light jacket for evening chill
Art Enthusiasts, Couples, Families, Solo Travelers, and Urban Photographers
The nearest airport is Gimhae International Airport (PUS), approximately 20 minutes by taxi from central Busan.
Choose accommodation nearby from deluxe hotels in Seomyeon district, boutique guesthouses in Dongnae-gu, or luxury stays near Haeundae Beach.Book a stay →
Combine your visit with a stroll along Gwangalli Beach, a cultural tour of Busan Tower, or exploring Jagalchi Fish Market for fresh seafood.
Free entry
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One of 70 clips our travelers have filmed in Busan