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Strongly iconic with very branded, very trendy, very social character.

Hotel · San Francisco

The Westin St. Francis San Francisco on Union Square

Feel the festive heartbeat of San Francisco in Union Square as the towering Christmas tree shines bright under a crisp winter sun. This video captures the joyful buzz of locals and visitors alike gathering to experience a quintessential holiday celebration filled with dazzling lights, vibrant city energy, and the warm laughter of festival-goers. Immerse yourself in the iconic charm of this urban winter wonderland and let the spirit of the season inspire your next travel adventure!

Travel tip

Late November through December for full holiday festivities

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Most videos filmed Nov–Mar during autumn. August is moderate - a good balance of visitors and space.

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Late November through December for full holiday festivities

1-2 hours to soak in the festive atmosphere

Warm layered clothing, Camera or smartphone for photos, Comfortable walking shoes, and Holiday cheer and festive spirit

Family Travelers, Holiday Enthusiasts, Photographers, Solo Travelers, and Cultural Seekers

The nearest airport is San Francisco International Airport (SFO), approximately 30 minutes by taxi from Union Square.

Find nearby stays ranging from luxurious hotels like The Westin St. Francis and boutique inns to budget-friendly places in downtown San Francisco.Book a stay →

Combine your festive visit with ice skating at the Union Square rink, exploring nearby Chinatown, or visiting iconic landmarks like the Cable Cars and Ferry Building.

$25-$50

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The Westin St. Francis San Francisco on Union Square

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