What this place feels like
Somewhat local with somewhat functional, somewhat indulgent, somewhat quiet character.
Immerse yourself in the cozy rustic charm of S.forno, a beloved bakery tucked away in the heart of Florence. This intimate space invites you to experience the soothing textures of weathered wooden furniture, the earthy aroma of freshly baked bread, and the warm glow of artisan craftsmanship. Watch as locals choose from a tempting array of golden croissants, fragrant focaccia, and traditional Tuscan breads that symbolize centuries of culinary heritage. Capture moments of simple joy and connect with the authentic soul of Tuscany in this heartfelt bakery scene — perfect for travel enthusiasts yearning to savor the artisanal essence of Florence away from bustling tourist spots.
Year-round, with special charm in winter months
Book Viator ToursMost videos filmed Jul–Aug during summer. August is busy - one of the most popular times to visit.
Frequently asked questions
Year-round, with special charm in winter months
30 minutes to 1 hour
Camera for detailed shots, Reusable bag for purchases, and Comfortable shoes for walking nearby
Foodies, Couples, Solo Travelers, Culture Seekers, and Artisan Lovers
The nearest airport is Florence Airport, Peretola (FLR), about 10 minutes by taxi from central Florence.
Stay in charming boutique hotels or historic guesthouses within walking distance of Florence's city center.Book a stay →
Explore nearby experiences like Florence's renowned Duomo, Uffizi Gallery, and strolls along the Arno River.
$1-$25
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One of 1k clips our travelers have filmed in Florence