What this place feels like
Very branded with very iconic, very trendy, very urban character.
Step into the radiant elegance of Moscow's iconic GUM shopping mall, nestled on Red Square. Bathed in natural light filtering through the grand glass roof, this historic shopping arcade enchants visitors with its ornate architecture, luxurious boutiques, and lively yet sophisticated atmosphere. Feel the pulse of the city as locals and travelers mingle beneath soaring arches, ornate ironwork, and plush decor—an urban jewel where culture meets commerce in stunning harmony. Whether you're a fashion lover, architecture enthusiast, or seeking a refined social experience, GUM invites you to indulge in a timeless journey of sensory delight and cultural immersion. Discover Moscow's grandeur in every elegant step and radiant corner of this beloved destination.
Year-round, preferably late morning to early evening for full natural light
Find tours on ViatorMost videos filmed Jan during winter. July is quiet - more local atmosphere, fewer tourists.
Frequently asked questions
Year-round, preferably late morning to early evening for full natural light
1–2 hours
Camera for architectural shots, Comfortable walking shoes, Light jacket for indoor/outdoor transitions, Smart casual attire, and Shopping bag or tote
Culture Seekers, Luxury Travelers, Solo Travelers, Families, and Photographers
The nearest airport is Sheremetyevo International Airport (SVO), roughly 30 minutes by car or public transport to central Moscow.
Choose from luxury hotels and boutique stays steps away near Red Square and the Kremlin.Book a stay →
Combine your visit with a walk on Red Square, a tour inside the Kremlin, or a show at the Bolshoi Theatre.Book a tour →
Free entry
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One of 72 clips our travelers have filmed in Moscow