What this place feels like
Very nature-focused with somewhat indulgent, somewhat quiet, somewhat relaxing character.
Towel Museum of Art
Discover the charming Towel Museum of Art in Imabari, Ehime — a delightful space where art and fabric intertwine in whimsical displays that spark joy and creativity. The museum invites travel lovers into a cozy world filled with colorful towel sculptures like the adorable striped giraffes, vibrant textile rolls, and warm ambient lighting that fosters a mood of soulful discovery and playful wonder. Immerse yourself in this unique blend of craft, culture, and lighthearted artistry, perfect for inspiring your next Japanese adventure and finding that special sense of calm and delight.
Spring and Autumn for comfortable weather and optimal lighting indoors
Find tours on ViatorMost videos filmed Dec during winter. July is moderate - a good balance of visitors and space.
Frequently asked questions
Spring and Autumn for comfortable weather and optimal lighting indoors
1–2 hours
Comfortable walking shoes, Camera or smartphone for photos, Notebook for sketching or journaling, and Light jacket depending on season
Families, Art Lovers, Curious Travelers, Photography Enthusiasts, and Cultural Seekers
Matsuyama Airport (MYJ) is the nearest airport, about 1 hour drive from Imabari by car or train.
Book charming guesthouses and boutique ryokans in Imabari city center, a short taxi ride from the museum.Book a stay →
Explore the nearby Imabari Castle, stroll along the Seto Inland Sea coastline, or visit the Shimanami Kaido cycling route.Book a tour →
$1-$25
Share this video
Know someone who’d love this?
One of 12 clips our travelers have filmed in Matsuyama