What this place feels like
Very branded with very lively, very social, somewhat urban character.
The Strong National Museum of Play
Step into Reading Adventureland at The Strong National Museum of Play, where story books and imaginative play come alive in a colorful, cozy indoor world. This vibrant children’s museum in Rochester, New York, exudes a warm, magical vibe perfect for families, educators, and curious minds craving playful discovery. Surrounded by castle-like structures and inviting reading nooks, visitors are enveloped in a unique blend of interactive exhibits and nostalgic fun. Capture the comforting, joyful atmosphere and let your inner child explore this treasure trove of learning through play. Get ready to spark wonder and create treasured memories in a place where books leap off the pages and imagination knows no bounds.
Year-round, weekdays for quieter visits
Book with ViatorMost videos filmed Jan during winter. August is quiet - more local atmosphere, fewer tourists.
Frequently asked questions
Year-round, weekdays for quieter visits
2-3 hours
Camera or smartphone for capturing moments, Comfortable shoes, Light backpack for snacks and water, and Notebook or journal for kids to capture creativity
Children, Educators, Families, Parents, and Photographers
The nearest airport is Greater Rochester International Airport (ROC), approximately 15 minutes by car from downtown Rochester.
Stay nearby at family-friendly hotels and charming guesthouses in Rochester city center, minutes away from The Strong National Museum of Play.
Combine your visit with a walk along the Erie Canal, a stop at the Rochester Museum & Science Center, or explore the Seneca Park Zoo nearby.
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One of 19 clips our travelers have filmed in Rochester