What this place feels like
Strongly trendy with very branded, very urban, very functional character.
Experience the surprising delight of Shinjuku’s iconic 3D cat billboard, an eye-catching spectacle that transforms ordinary urban architecture into a playful digital art marvel. Watch as a lifelike calico cat seemingly steps out from a giant digital screen, capturing hearts amidst Tokyo’s bustling Kabukicho district. This hyper-realistic visual illusion combines cutting-edge LED technology with whimsical charm, perfect for curious travelers craving a unique and memorable encounter with contemporary urban culture. Dive into Tokyo's vibrant street life and be inspired by this fusion of art and city energy — a truly memorable moment that invites you to slow down, smile, and see the city through a fresh lens.
Mid-morning to afternoon for best natural light and urban energy
Book Viator ToursMost videos filmed Mar during spring. August is moderate - a good balance of visitors and space.
Frequently asked questions
Mid-morning to afternoon for best natural light and urban energy
10–15 minutes
Comfortable walking shoes, Portable charger, Smartphone or camera for photos, and Weather-appropriate clothing for spring
Animal Lovers, Couple Getaway, Digital Nomad, Photographers, and Solo Travelers
Haneda Airport (HND) is the closest major airport, about 30 minutes by car or train from Shinjuku.
Stay in stylish boutique hotels or modern business hotels in Shinjuku for easy access to city highlights.
Explore nearby Kabukicho nightlife, visit Shinjuku Gyoen National Garden, or dive into Tokyo’s vibrant shopping areas.
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One of 861 clips our travelers have filmed in Tokyo