What this place feels like
Strongly branded with strongly trendy, strongly indulgent, very functional character.
SO/ Auckland Customs Street East
Step into the magnetic charm of SO/ Auckland as you wander beneath whimsical, illuminated installations that shimmer like a constellation of delicate stars. The elegant chandeliers and innovative light sculptures create a sophisticated atmosphere where mingling guests in stylish attire add to the vibrant urban buzz. Watch as art meets nightlife in this luxurious CBD hotspot, an immersive sensory journey blending light, design, and social energy — perfect for those craving a dazzling escape in New Zealand's cosmopolitan heart.
Evening to late night to fully enjoy the illuminated art installations and vibrant social scene.

Most videos filmed Mar–Aug during winter. August is busy - one of the most popular times to visit.
Frequently asked questions
Evening to late night to fully enjoy the illuminated art installations and vibrant social scene.
2 hours or more to soak in the atmosphere and socialize
Camera or smartphone for capturing light art, Comfortable dress shoes, Light jacket for cooler nights, and Stylish evening wear
Couple Getaway, Group Trip, Luxury Escape, Nightlife Seekers, and Trendy Travelers
The closest airport is Auckland Airport (AKL), approximately a 30-minute drive from Auckland CBD.
Stay at luxurious city hotels nearby including SO/ Auckland itself, boutique lodgings, and CBD high-rises offering stunning skyline views.
Pair your visit with a waterfront dinner at the Auckland Viaduct, a ferry ride to Waiheke Island, or an art gallery tour in the CBD.
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One of 245 clips our travelers have filmed in Auckland
