What this place feels like
Very iconic with very lively, very social, very branded character.
Dive into the lively spirit of San Francisco’s Pier 39, where sunny skies meet bustling wooden boardwalks alive with joyful visitors, playful street performers, and captivating marina views. This iconic waterfront destination offers a kaleidoscope of upbeat energy, from mouthwatering eateries and quirky shops to thrilling bay rides and charming attractions. Experience the cheerful buzz of people soaking in fresh ocean air under clear, blue skies — a perfect spot to create lasting memories or simply embrace the city’s seaside charm. Whether exploring with friends or discovering solo, Pier 39 delivers a sunlit mix of fun, flavors, and scenic beauty that will make your heart soar.
Year-round, best on clear sunny days during spring and summer for perfect bay views.
Most videos filmed Nov–Mar during autumn. August is moderate - a good balance of visitors and space.
Frequently asked questions
Year-round, best on clear sunny days during spring and summer for perfect bay views.
2–4 hours
Camera or smartphone, Comfortable walking shoes, Outdoor jacket for breezy weather, Reusable water bottle, and Sunglasses and sunhat
Couples, Families, Groups of Friends, Photographers, and Solo Travelers
San Francisco International Airport (SFO) is a convenient 20-minute drive from Pier 39, with ample public transportation options.
Choose from numerous nearby hotels and charming boutique stays in Fisherman's Wharf and Embarcadero districts for easy access to Pier 39.
Combine your visit with a bay cruise, Alcatraz Island tour, or a stroll through Fisherman's Wharf to fully savor San Francisco’s coastal charm.
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One of 590 clips our travelers have filmed in San Francisco
