What this place feels like
Strongly branded with very iconic, very lively, very urban character.
Heineken Experience
Dive into the captivating story of Heineken's iconic beer bottle at the Heineken Experience in Amsterdam. This immersive journey through time showcases the evolution of a legendary brew's packaging, blending rich history with modern design in a vibrant museum atmosphere. Feel the excitement as you explore each bottle displayed under dramatic lighting, surrounded by the buzz of fellow beer enthusiasts. Perfect for culture lovers and beer aficionados alike, this experience is a toast to innovation and heritage. Discover the taste of tradition and the spirit of Amsterdam in one unforgettable visit, and ignite your passion for craft and legacy. Raise your glass to the history behind every sip — come see how a beer bottle became a symbol of the world’s most beloved beer.
April to October when Amsterdam is lively and accessible for tourists
Book with ViatorMost videos filmed Apr–Jul during summer. July is busy - one of the most popular times to visit.
Frequently asked questions
April to October when Amsterdam is lively and accessible for tourists
1–2 hours
Comfortable shoes, Camera or smartphone, Reusable water bottle, and Light jacket
Beer Enthusiasts, History Buffs, Solo Travelers, Couples, and Groups
The nearest airport is Amsterdam Airport Schiphol (AMS), about 20 minutes by train from central Amsterdam.
Book your stay in nearby boutique hotels, stylish hostels, or luxury accommodations in central Amsterdam.Book a stay →
Pair your visit with a canal boat tour, a stroll through the nearby Jordaan district, or a visit to the Rijksmuseum.Book a tour →
$1-$25
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One of 1.9k clips our travelers have filmed in Amsterdam