What this place feels like
Very branded with very iconic, very lively, very social character.
Discover the bustling charm of Pier 39 in San Francisco, an iconic waterfront playground where lively shops, cozy eateries, and panoramic bay views converge. Experience the cool, misty air of a cloudy late afternoon as you wander wooden boardwalks lined with colorful storefronts and soft glowing street lamps. This vibrant pier pulses with energy, inviting travel enthusiasts to soak in the urban seaside vibe with a blend of history, local culture, and scenic beauty. Whether you're craving fresh seafood or hunting for unique souvenirs, Pier 39 radiates an uplifting atmosphere of discovery and connection. Step into this dynamic slice of the city and let your adventurous spirit sail away with the bay breeze.
Late afternoon to early evening for cooler temperatures and atmospheric lighting
Book with ViatorMost videos filmed Nov–Mar during autumn. August is moderate - a good balance of visitors and space.
Frequently asked questions
Late afternoon to early evening for cooler temperatures and atmospheric lighting
2-4 hours
Camera or smartphone for photos, Cash or card for dining and shopping, Comfortable walking shoes, Light jacket for cool coastal breeze, and Umbrella or raincoat in case of fog
Couples, Families, Food Lovers, Sightseers, and Solo Travelers
The nearest airport is San Francisco International Airport (SFO), approximately 20 minutes by car from Pier 39.
Stay in waterfront hotels, downtown boutique inns, or cozy guesthouses near Union Square for easy access to Pier 39.
Enhance your visit with a bay cruise, a trip to Alcatraz Island, and exploration of Fisherman's Wharf and North Beach neighborhoods.
Share this video
Know someone who’d love this?
One of 590 clips our travelers have filmed in San Francisco