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Classic
Trendy
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Indulgent
Nature
Urban
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Strongly trendy with very indulgent, very urban, very functional character.

Other · London

The Now Building

London›England›United Kingdom
JupiterHadley
JupiterHadley
Filmed by
Vibes
CinematicTrendy hotspotArchitectural wowArtisan energyLiving history
Perfect for
Culture & History BuffsNature & Adventure Seekers
Experience type
Culture & Heritage

Immerse yourself in the cutting-edge synergy of art, technology, and human curiosity at The Now Building in London. This stunning digital installation showcases mesmerizing visuals created by Royal College of Art students, blending nature-inspired imagery and thought-provoking themes of identity and ecology. Step into a luminous realm where interactive art fills soaring spaces, inviting you to pause, wonder, and connect deeply with a visionary future. A must-visit for culture lovers and digital art enthusiasts seeking an inspiring urban escape.

Travel tip

Year-round, weekdays recommended for smaller crowds

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Now (Aug)PeakOther

Most videos filmed Aug–Sep during autumn. August is busy - one of the most popular times to visit.

Location
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Frequently asked questions

Year-round, weekdays recommended for smaller crowds

45 minutes to 1 hour

Comfortable walking shoes, Light jacket for indoor climate, Notebook or digital device for inspiration notes, and Smartphone or camera for photos

Art Lovers, Culture Seekers, Curious Wanderers, Digital Nomads, Solo Travelers, and Tech Enthusiasts

The nearest airport is London City Airport (LCY), just 15 minutes by taxi or public transit.

Book your stay at nearby boutique hotels, elegant city center apartments, or budget-friendly hostels in central London.

Combine your visit with a walk along the South Bank, a Thames river cruise, or iconic museums like Tate Modern nearby.

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The Now Building

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One of 4.5k clips our travelers have filmed in London