What this place feels like
Strongly branded with very lively, very indulgent, very urban character.
Dive into a playful paradise of vibrant colors and sugary delights at IT'SUGAR, the iconic candy store on South Las Vegas Boulevard. This lively candy wonderland bursts with an eye-popping array of sweets, from gummy bears to rainbow-colored cereals, creating a whimsical sensory overload perfect for all ages. Experience the fun, nostalgia, and pure joy as you wander through aisles brimming with every confection imaginable. Whether you’re a candy connoisseur or just craving a sweet pick-me-up, IT'SUGAR offers a dazzling treat-filled escape in the heart of Las Vegas — where candy dreams come to life under bright retail lights and contagious laughter.
Afternoons and early evenings, when the store is lively and colorful displays sparkle under neon lighting.
Book Viator ToursMost videos filmed Nov during autumn. August is moderate - a good balance of visitors and space.
Frequently asked questions
Afternoons and early evenings, when the store is lively and colorful displays sparkle under neon lighting.
30–45 minutes
Camera or phone for colorful photo opportunities, Cash or credit card for purchases, and Comfortable walking shoes
Casual Shoppers, Children, Families, Sweet Lovers, and Tourists
The nearest airport is McCarran International Airport (LAS), located about 5 minutes by taxi from the Las Vegas Strip and IT'SUGAR store.
Stay in vibrant hotels and resorts along the Las Vegas Strip including boutique options and luxurious casino hotels just steps from the candy store.
Explore nearby attractions like the Bellagio Fountains, Fremont Street Experience, and vibrant nightlife of downtown Las Vegas.
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One of 456 clips our travelers have filmed in Las Vegas