What this place feels like
Strongly lively with strongly adventurous, strongly social, very branded character.
Experience the vibrant atmosphere of the AUDI FIS Ski World Cup opening in Zermatt-Cervinia, where alpine adventure meets cozy mountain camaraderie. Against the stunning backdrop of the towering Matterhorn peak under a brilliant clear blue sky, joyful crowds gather in the town square, savoring refreshing drinks and sharing the thrill of ski racing. This moment captures the essence of winter sports exhilaration blended with warm social vibes and breathtaking natural beauty. Join in the heart of this festive alpine celebration and feel your spirits lifted by the crisp mountain air and radiant sunlight — a perfect escape for ski enthusiasts and wanderers alike.
December to March, during ski season and winter events
Book with ViatorMost videos filmed Nov during autumn. July is busy - one of the most popular times to visit.
Frequently asked questions
December to March, during ski season and winter events
2–4 hours
Warm winter jacket, Sunglasses for alpine sun, Gloves, Camera or smartphone, and Comfortable boots
Ski Enthusiasts, Adventure Travelers, Social Groups, Photography Lovers, and Winter Festival Fans
The nearest airport is Sion Airport, approximately 1 hour 15 minutes drive from Zermatt, or Geneva International Airport about 3 hours by car/train.
Book your stay in charming alpine chalets or luxury mountain hotels located in Zermatt's bustling village center or nearby valleys for a cozy winter retreat.Book a stay →
Enhance your visit with glacier hiking, gondola rides to Matterhorn Glacier Paradise, or traditional Swiss fondue dinners in Zermatt's rustic restaurants.Book a tour →
Free entry
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One of 29 clips our travelers have filmed in Zermatt