What this place feels like
Expect somewhere polished, lively and trendy.
Broadway, New York
Book with ViatorStep into a candy-filled wonderland at M&M's World in the heart of Times Square, New York City. This vibrant and colorful store offers a playful escape bursting with iconic chocolate treats, whimsical merchandising, and joyful crowds. Feel the urban energy, bright lights, and joyful buzz as visitors of all ages explore endless candy varieties, fun souvenirs, and interactive displays in a family-friendly atmosphere. Whether flanked by towering skyscrapers or the iconic M&M’s characters dressed as the Statue of Liberty, this experiential candy store promises pure delight and nostalgic sweetness—a must-visit for travelers craving a taste of New York’s playful pop culture. Don’t miss the chance to immerse yourself in this lively sugar rush and bring home a piece of NYC’s sweetest side.
Weekday mornings or early afternoons for lighter crowds and more relaxed browsing.
Most videos filmed Feb–Jul during summer. August is moderate - a good balance of visitors and space.
What this place feels like
Expect somewhere polished, lively and trendy.
Frequently asked questions
Weekday mornings or early afternoons for lighter crowds and more relaxed browsing.
1–2 hours
Camera or smartphone for photos, Cashless payment methods, Comfortable walking shoes, Light jacket for air conditioning indoors, and Reusable shopping bag
Candy Lovers, Children, Families, Groups, and Tourists
The nearest airport is John F. Kennedy International Airport (JFK), approximately 25 minutes by car from Times Square.
Stay close by in Times Square's world-class hotels, boutique accommodations, or cozy midtown guesthouses.
Explore nearby Broadway shows, visit Rockefeller Center, or take a stroll through Central Park after your candy adventure.
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