What this place feels like
Strongly branded with very iconic, very lively, very photogenic character.
Heineken Experience
Dive into the vibrant world of the Heineken Experience in Amsterdam, where history, innovation, and fun blend seamlessly. Surrounded by striking green-lit walls adorned with rows of iconic Heineken bottles, this captivating exhibit takes you on a sensory voyage through brewing traditions and modern creativity. The sleek, immersive environment pulses with energy, inviting enthusiasts and curious travelers alike to savor every detail of this legendary Dutch beer brand's story. Feel the buzz of excitement as you wander through this futuristic yet nostalgic space, perfect for culture seekers and design lovers craving a uniquely urban adventure.
Year-round, preferably weekdays to avoid crowds
Book with ViatorMost videos filmed Apr–Jul during summer. July is busy - one of the most popular times to visit.
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Frequently asked questions
Year-round, preferably weekdays to avoid crowds
1–2 hours
Comfortable shoes for walking, Camera or smartphone for photos, Light jacket for indoor climate, and Book tickets online in advance
Culture Seekers, Couples, Groups of Friends, Photographers, and Beer Enthusiasts
Fly into Amsterdam Schiphol Airport (AMS), just a 20-minute train ride from the city center and the Heineken Experience.
Choose from boutique hotels and charming guesthouses within walking distance of the Heineken Experience in central Amsterdam.Book a stay →
Combine your visit with a canal cruise, a walk through the Jordaan neighborhood, or a stop at the Rijksmuseum nearby.Book a tour →
$1-$25
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One of 1.9k clips our travelers have filmed in Amsterdam