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What this place feels like

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Strongly branded with strongly trendy, strongly lively, strongly social character.

Dive into the enchanting world of Sugar Factory in New York City, where playful mixology meets vibrant nightlife. Watch as a magical blue cocktail is poured, swirling mystical clouds of smoke and captivating your senses with its theatrical flair. Perfect for night owls and fun seekers craving a colorful, immersive evening filled with laughter and sparkle in the heart of Manhattan. Feel the energy, savor the charm, and treat yourself to an unforgettable night out!

Travel tip

Evenings or late nights for full ambiance and theatrical cocktail shows

Best time to visit New York City
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Most videos filmed Feb–Jul during summer. July is busy - one of the most popular times to visit.

Location
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Frequently asked questions

Evenings or late nights for full ambiance and theatrical cocktail shows

1–2 hours

Smart casual attire, Camera or smartphone for photos, and Cash or card for payment

Nightlife Enthusiasts, Young Adults, Groups of Friends, Couples, and Urban Explorers

LaGuardia Airport (LGA) is the closest airport, approximately 15 minutes by car from Sugar Factory in Manhattan.

Choose from boutique hotels and luxury accommodations nearby in Manhattan’s Upper West Side or Midtown neighborhoods.Book a stay →

Explore Central Park strolls, Broadway shows, or a visit to the American Museum of Natural History, all within walking distance.Book a tour →

$50-$100

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Sugar Factory NYC

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One of 2.1k clips our travelers have filmed in New York City