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What this place feels like

Enriching
Indulgent
Photogenic
Functional
Classic
Trendy
Local
Branded

Very indulgent with very functional, very trendy, somewhat branded character.

Market · Florence

Piazza di Mercato Nuovo, Florence

Experience type

Indulge in the vibrant flavors of authentic Italian gelato at Venchi, nestled in the heart of Florence. This vivid scene invites you to savor artisanal gelato and granita, bursting with rich fruit and creamy textures, in a stylish and welcoming gelateria. The lively atmosphere is filled with enticing colors and the joyful anticipation of a perfect sweet escape. Whether you crave refreshing lemon granita or decadent chocolate delights, this experience promises to awaken your senses and delight your palate on your Tuscan adventure. Treat yourself to an unforgettable taste journey in one of Italy's most charming cities, where every scoop is a celebration of Italian craftsmanship and passion.

Travel tip

Late spring to early autumn when gelato is a refreshing treat

Best time to visit Florence
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Now (Jul)PeakOther

Most videos filmed Jul–Aug during summer. July is busy - one of the most popular times to visit.

Location
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Frequently asked questions

Late spring to early autumn when gelato is a refreshing treat

15-30 minutes

Camera or phone for capturing colorful displays, Light summer clothing for walking around Florence, and Cash or card for quick purchases

Food Lovers, Couples, Solo Travelers, Families, and Dessert Enthusiasts

The nearest airport is Florence Airport, Peretola (FLR), approximately 15 minutes by taxi from central Florence.

Book your stay in charming boutique hotels or historic guesthouses nearby in central Florence.Book a stay →

Explore Florence’s iconic landmarks like the Duomo, Ponte Vecchio, and Uffizi Gallery just a short walk away.Book a tour →

$1-$25

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Piazza di Mercato Nuovo, Florence

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One of 1k clips our travelers have filmed in Florence