What this place feels like
Very indulgent with very functional, very trendy, somewhat urban character.
Venchi Gelato
Indulge in a truly authentic Italian gelato moment in the historic heart of Florence at Piazza di Mercato Nuovo. This vibrant gelateria entices you with rich, creamy scoops of intense chocolate and sunny saffron flavors, perfectly captured in a cozy, artisan setting. Feel the warm Tuscan ambiance as you savor handcrafted gelato that melts smoothly with each spoonful, surrounded by charming displays of elegantly wrapped gifts and the buzz of locals. This sensory journey beckons every travel lover and flavor seeker to taste the soul of Florence’s sweetest tradition — a must-experience delight where culture and culinary passion meet.
Late spring to early autumn for ideal gelato weather
Book with ViatorMost videos filmed Jul–Aug during summer. July is busy - one of the most popular times to visit.
Frequently asked questions
Late spring to early autumn for ideal gelato weather
30 minutes to 1 hour
Camera or smartphone for photos, Cash and card accepted, and Light jacket for cooler evenings
Foodies, Couples, Solo Travelers, Cultural Enthusiasts, and Photographers
The nearest airport is Florence Airport, Peretola (FLR), approximately 15 minutes by taxi from the city center.
Stay conveniently nearby at charming boutique hotels or historic guesthouses in central Florence.Book a stay →
Combine your visit with a stroll through Florence’s iconic markets, a tour of the Ponte Vecchio, or an evening at a local wine bar.Book a tour →
$1-$25
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One of 1k clips our travelers have filmed in Florence