What this place feels like
Strongly branded with very photogenic, very urban, very lively character.
Heineken Experience
Dive deep into a mesmerizing sensory journey inside the iconic Heineken Experience in Amsterdam. Witness captivating green light patterns illuminating historic architectural models, evoking futuristic vibes and an almost otherworldly spectacle. Feel the pulse of the city’s innovative spirit and the blend of history with cutting-edge technology. Perfect for travel enthusiasts seeking a blend of cultural immersion, visual artistry, and urban exploration. Let this extraordinary light show spark your wanderlust and ignite your curiosity to uncover Amsterdam's captivating stories and vibrant nightlife.
Evenings to experience the full immersive light effects; all year round
Book with ViatorMost videos filmed Apr–Jul during summer. July is busy - one of the most popular times to visit.
Frequently asked questions
Evenings to experience the full immersive light effects; all year round
30–45 minutes
Camera or smartphone for photos, Comfortable indoor shoes, Light jacket (mild indoor climate), and Portable flashlight for navigating darker spaces
Culture Seekers, Art Lovers, Couples, Solo Travelers, Families, and Photography Enthusiasts
The nearest major airport is Amsterdam Schiphol Airport (AMS), approximately 20 minutes by train or taxi to central Amsterdam.
Stay in trendy boutique hotels, charming canal-side inns, or luxury accommodations near the city center for easy access to the Heineken Experience.Book a stay →
Combine your visit with a canal cruise, a stroll through the Rijksmuseum, or an evening exploring Amsterdam’s vibrant nightlife and cozy cafes.Book a tour →
$1-$25
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One of 1.9k clips our travelers have filmed in Amsterdam