What this place feels like
Strongly branded with very trendy, very lively, very urban character.
The LEGO® Store Fifth Avenue
Dive into a vibrant world of creativity and play at The LEGO® Store on Fifth Avenue, New York City. This colorful haven dazzles with towering LEGO sculptures, intricate themed displays, and an infectious atmosphere of wonder and imagination. Whether you're a lifelong fan or discovering LEGO magic for the first time, the store is a captivating escape where art and childhood joy collide. Revel in the bright, dynamic energy of NYC as you explore countless sets and marvel at the craftsmanship of life-sized characters and iconic New York landmarks—all built brick by brick. Embrace your inner child and ignite your passion for design, storytelling, and fun in this iconic urban playground!
Weekdays early afternoon or weekends for full atmosphere
Book with ViatorMost videos filmed Feb–Jul during summer. July is busy - one of the most popular times to visit.
Frequently asked questions
Weekdays early afternoon or weekends for full atmosphere
1–2 hours
Comfortable shoes, Camera or phone for photos, Reusable water bottle, and Seasonal clothing for NYC weather
Families, Toy Enthusiasts, Couples, Solo Travelers, and Urban Explorers
The nearest airport is John F. Kennedy International Airport (JFK), approximately 45 minutes by taxi or shuttle from Midtown Manhattan.
Choose from luxury hotels along Fifth Avenue, boutique stays in Midtown Manhattan, or charming guesthouses nearby.Book a stay →
Explore Times Square, Central Park, or visit the Museum of Modern Art—just a short walk from the LEGO Store.Book a tour →
$25-$50
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One of 2.1k clips our travelers have filmed in New York City