Friday afternoonWinter

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What this place feels like

Local

Branded

Iconic

Hidden gem

Classic

Trendy

Photogenic

Functional

Strongly branded with strongly iconic, strongly trendy, very functional character.

Shopping · New York City

Apple Fifth Avenue

New York City›New York›United States

Vibes

Sleek city Architectural wow Trendy hotspot Instagrammable Visual feast

Perfect for

Culture & History Buffs Content Creators

Experience type

Urban Life Architecture

Experience the iconic Apple Fifth Avenue store, a stunning architectural marvel in the heart of New York City. This crystal-clear glass cube shines under a moody winter sky, reflecting the dynamic energy and sleek modernity of Manhattan's urban pulse. Amid towering skyscrapers and busy sidewalks, the cube invites tech lovers and design enthusiasts alike to explore the cutting-edge world of Apple products. Feel the buzz of people snapping photos, chatting, and hurrying by as you immerse yourself in a scene that blends futuristic design with classic city sophistication. Winter's cool grey skies add a reflective, cinematic tone, perfect for capturing the bold spirit of NYC innovation and style. Discover the perfect blend of technology and urban charm in this photographic hotspot that’s as much a cultural landmark as a retail destination. Let the Apple's glowing logo be your beacon to the latest in technology and the unforgettable vibe of Fifth Avenue.

Travel tip

Year-round, but particularly atmospheric in winter with overcast skies

Tours & experiences

Go beyond the video

Tours in New York City

Experiences from our partners on Viator

Book with Viator

NYC Central Park guided Pedicab Tour - 1 hour

Hamilton and Washington Revolutionary Walking Tour

NYC Private Walking Tour

Central Park Pedicab Tour– Top Highlights

NoLita's Past and Present Food & History Tour with FNYT

Central Park Private Pedicab Tour

Beat the Lines - Viral Food Tour of the West Village

Best Private Luxury Daytime Boat Tour in New York City - 2 Hour

Ultimate Chinatown & Little Italy Food Tour in New York City

Central Park Photography Tour with Local Photographer

Plan your stay

Your base in New York City

Nearby hotels

Member deals available · 727 properties

The Plaza - A Fairmont Managed Hotel

★︎★︎★︎★︎★︎ · 0.1 km

The Pierre, A Taj Hotel, New York

★︎★︎★︎★︎★︎ · 0.2 km

1 Hotel Central Park

★︎★︎★︎★︎★︎ · 0.3 km

Loews Regency New York Hotel

★︎★︎★︎★︎★︎ · 0.4 km

The Lombardy Hotel

★︎★︎★︎★︎ · 0.4 km

Le Meridien New York, Central Park by Marriott

★︎★︎★︎★︎ · 0.5 km

Thompson Central Park New York, by Hyatt

★︎★︎★︎★︎ · 0.5 km

Lotte New York Palace

★︎★︎★︎★︎ · 0.6 km

Best time to visit New York City

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Now (Jul)PeakOther

Most videos filmed Feb–Jul during summer. July is busy - one of the most popular times to visit.

Location

Frequently asked questions

Year-round, but particularly atmospheric in winter with overcast skies

30 minutes to 1 hour

Smartphone or camera for photography, Comfortable walking shoes, and Weather-appropriate outerwear

Tech Enthusiasts, Urban Explorers, Photographers, Shoppers, and Design Lovers

The nearest airport is John F. Kennedy International Airport (JFK), approximately 45 minutes from central Manhattan by taxi or public transit.

Stay nearby in luxury hotels such as The Plaza, boutique stays, or modern high-rises near Central Park.Book a stay →

Combine your visit with a stroll through Central Park, a Broadway show, or shopping on nearby Fifth Avenue.Book a tour →

Free entry

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Apple Fifth Avenue

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One of 2.1k clips our travelers have filmed in New York City