Wednesday late afternoonWinter

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What this place feels like

Local

Branded

Iconic

Hidden gem

Classic

Trendy

Nature

Urban

Strongly branded with very iconic, very trendy, very urban character.

Shopping · Rome

United Colors of Benetton

Rome›Lazio›Italy

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Vibes

Trendy hotspot Architectural wow Vintage charm Soulful streets Frame-worthy

Perfect for

Culture & History Buffs Couples

Experience type

Urban Life Shopping & Markets Culture & Heritage

Immerse yourself in the elegant blend of contemporary fashion and centuries-old charm with this exclusive look inside the United Colors of Benetton store in Rome. Situated right by the iconic Piazza di Trevi, the video captures chic, patterned apparel and accessories displayed in a sleek, minimalist space that contrasts beautifully with the majestic baroque architecture visible through tall, bright windows. Feel the vibrant, lively pulse of Roman streets buzzing with locals and tourists below as you browse versatile, stylish garments, giving a fresh edge to your wardrobe inspirations. Experience a sensory journey where modern retail meets timeless cityscape, inviting you to step into an aspirational blend of style and culture in the heart of Rome. Let this tour awaken your wanderlust and fashion curiosity — an unmissable spot for style lovers visiting the Eternal City.

Travel tip

Afternoons year-round offer soft natural lighting through large windows for a captivating shopping and sightseeing experience.

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Plan your stay

Your base in Rome

Nearby hotels

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Relais Trevi 95 Boutique Hotel

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Best time to visit Rome

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Now (Jul)PeakOther

Most videos filmed Mar–Aug during summer. July is moderate - a good balance of visitors and space.

Location

Frequently asked questions

Afternoons year-round offer soft natural lighting through large windows for a captivating shopping and sightseeing experience.

30 minutes to 1 hour

Camera or phone for photos, Comfortable shoes for walking, Light jacket for changing weather, and Travel guide or app for local tips

Fashion Enthusiasts, Cultural Tourists, Solo Travelers, Couples, and Design Aficionados

The closest international gateway is Rome Fiumicino Leonardo da Vinci Airport (FCO), about 40 minutes from central Rome by taxi or train.

Find your perfect stay nearby with charming boutique hotels, luxury accommodations, and cozy guesthouses in Rome’s historic center.Book a stay →

Combine your visit with tours of the Trevi Fountain, Spanish Steps, Pantheon, or a romantic evening walk through Rome’s cobbled streets.Book a tour →

$25-$50

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United Colors of Benetton

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One of 2.1k clips our travelers have filmed in Rome